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Ayurveda : A revival in the beauty principles in India

Ayurveda is the oldest for of medicine known to mankind. The term originated from the two Sanskrit words, ‘Ayur’, meaning life, and ‘Veda’, meaning knowledge. Indian cosmetic brand has undergone a drastic change. Shenaz Husain has created an empire on the international beauty market. But now smart entrepreneurs are approaching ahead and creating a good competition for others. They are trying to prove people that natural and organic cosmetic brands are more preferred than the expensive brands.

Ayurveda
Ayurveda

There are different kind of  Ayurvedic  Beauty Treatments which are used widely in SPAs and parlours. To name a few of such treatments are….  

These treatments are quite useful and most importantly these have no side effect unlike other artificial beauty products. There are different Cos who are continuously researching for improvements of the herbal products and as a result over a period of time various new companies and individuals has enter the market with variety of products.

Ishween Anand’s Nyassa, Natasha Shah’s The Nature’s Co, Rahul Kale’s Iraya brand, Sucheta Khandwala and Priti Mehta’s Om Ved to name a few are the beauty’s new star competitors in India. 

Ishween hobby turned out to be the ladder of her success. Her brand, Nyassa products varies from handmade soaps, body butters and fragrances, lotions, creams. Nyassa gives you to select by price or category. The special point to be noted about this brand is that marketing is not the only motto. Nyassa Gives Back. Nyassa recognizes the Social Responsibility very seriously and supports Advitya, an NGO that encourages the creative talent of mentally challenged individuals.

Find out more about Advitya

Natasha Shah’s The Nature’s Co – Creations for body and bath, Natasha got the base from her ancestral business that has been making Ayurveda personal care products since last 20 years. Moreover she has a strong belief on grandma’s recipe .Natasha has got her inspiration from mother, Nature. Her inspiration says “Delicate herbs and fragrant flowers that nurture and relax. Myriad fruits, bursting with natural goodness. Plants, roots and soil too, all bestowing their curative and beautifying magic on you.” She is inspired by the five elements of nature.

You will really feel like using her products as they are purely made from almond, hazelnut, wheat germ, wet mud, and cinnamon. She is even taking form the lovable fruits like mango, pineapple, tangerine, aloe Vera, lemon, marigold etc. Fruits like cucumber, coconut and marine lavender are also available.

You must have come across oil burners, fragrant candles and incense sticks in many of the shopping malls. They are not only attractive but also really nice to gift your closed ones.

For more detail please visit – Natures Co

Even Rahul Kale is using sesame oil, salwood butter in creams and lotions. He uses manjistha, a high quality Indian herb in his eye gels and face creams to promote propoer blood circulation. His product ranges from Rs 100 to Rs 300 and are basically available in high end spas.

Sucheta Khandwala and Priti Mehta’s Om Ved has a team of Ayurvedic doctors and cosmetic consultants. Their products include body massage oil, skin toners, bath soaps, shampoos – all made from neem, almond oil and sandalwood. They promise their product to be free from petrochemicals, glycols, synthetic perfumes and colours. They are also against animal testing.

 Although each one has to struggle to survive in the tough competition. But each has a firm belief that it’s essential to give brand identity to their products. These entrepreneurs are enriching their products with natural ingredients, packaging the age old beauty principle of Ayurveda. These stars are giving awareness to towards the use of natural Indian cosmetics and principles of Ayurveda.

So have your own selection and as the content conveys avoid expensive, attractive artificial cosmetics.

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