PEPSI have decided to stop the sell of its sugared beverages in primary and secondary schools by 2012. PEPSI aims to fight against the increasing obesity among the school going children.
Pepsi is gearing towards the global campaign of GET ACTIVE programme where they are encouraging towards nutrition education. As per PepsiCo CEO and Chairman Indira Nooyi “We have long advocated for school settings to be made as conducive as possible to promote health of students… (it) will serve as an important part of that mission, by expanding our offerings of low-calorie and nutritious beverages,”
In 2006 both PEPSI and Coco Cola has jointly taken the step and stopped the sell of their high calorie sugary beverage in US schools. This time in India Pepsi has taken the first initiative. They are sending letters to the schools and asking them to take part in their global campaign. Pepsi will allow only sale of Aquafina water and juices like Tropicana which are sugar-free. Coke has also participated and only low-calorie and calorie-free beverages will be sold.
It’s very true that today’s generation is more addictive to theses colored sugar beverages. But who is responsible for that? Home and schools are the two places from where we start our learning. And if this kind of awareness starts from the cradle itself the result will definitely be fruitful. Good initiative has been taken by both the top brands. I ask all the schools to voluntarily take part in this campaign. What about others?