Ayurveda : A revival in the beauty principles in India

Ayurveda is the oldest form of medicine known to humanity. The term originated from the two Sanskrit words, ‘Ayur,’ meaning life, and ‘Veda,’ meaning knowledge. Indian cosmetic brand has undergone a drastic change. Shenaz Husain has created an empire on the international beauty market. But now, smart entrepreneurs are approaching ahead and creating a good competition for others. They are trying to prove to people that natural and organic cosmetic brands are more preferred than expensive brands.

Ayurveda beauty principles India
Ayurveda

There are different kinds of  Ayurvedic  Beauty Treatments, which are used widely in SPAs and parlors. To name a few of such treatments are:

  • Early aging & wrinkles treatment.
  • Detoxification Therapy.
  • Hair treatment for problems like hair fall, early Graying, Dandruff, etc.
  • Treatment for under-eye dark rings.
  • Herbal powder massage for obesity & cellulitis management.
  • Herbal scrubbing.
  • Skincare treatment.
  • Ayurveda rejuvenation massage.
  • Ksheeradhoomam – Milk Steam Treatments.

These treatments are quite useful, and most importantly, these have no side effects, unlike other artificial beauty products. Different Companies are continuously researching for improvements of the herbal products. As a result, over some time, various new companies and individuals have entered the market with a variety of products.

Ishween Anand’s Nyassa, Natasha Shah’s Nature’s Co, Rahul Kale’s Iraya brand, Sucheta Khandwala, and Priti Mehta’s Om Ved to name a few are the beauty’s new star competitors in India.

Ishween hobby turned out to be the ladder of her success. Her brand, Nyassa products varies from handmade soaps, body butter, and fragrances, lotions, creams. Nyassa gives you to select by price or category. The unique point to be noted about this brand is that marketing is not the only motto. Nyassa Gives Back. Nyassa recognizes Social Responsibility very seriously and supports Advitya, an NGO that encourages the creative talent of mentally challenged individuals. Find out more about Advitya

Natasha Shah’s Nature’s Co-Creations for body and bath, Natasha got the base from her ancestral business that has been making Ayurveda personal care products for the last 20 years. Moreover, she has a strong belief in grandma’s recipe. Natasha has got her inspiration from mother, Nature. Her inspiration says, “Delicate herbs and fragrant flowers that nurture and relax. Myriad fruits, bursting with natural goodness. Plants, roots, and soil, too, all are bestowing their curative and beautifying magic on you.” The five elements of nature inspire her.

You will feel like using her products as they are made from almond, hazelnut, wheat germ, wet mud, and cinnamon. She is even taking form the lovable fruits like mango, pineapple, tangerine, aloe Vera, lemon, marigold, etc. Fruits like cucumber, coconut, and marine lavender are also available.

You must have come across oil burners, fragrant candles, and incense sticks in many of the shopping malls. They are not only attractive but also really lovely to gift your closed ones.

For more detail, please visit – Natures Co

Even Rahul Kale is using sesame oil, sandalwood butter in creams, and lotions. He uses manjistha, a high-quality Indian herb in his eye gels, and faces creams to promote proper blood circulation. His product ranges from Rs 100 to Rs 300 and is available in high-end spas.

Sucheta Khandwala and Priti Mehta’s Om Ved has a team of Ayurvedic doctors and cosmetic consultants. Their products include body massage oil, skin toners, bath soaps, shampoos – all made from neem, almond oil, and sandalwood. They promise their product to be free from petrochemicals, glycols, synthetic perfumes, and colors. They are also against animal testing.

Although each one has to struggle to survive in the fierce competition, each has a firm belief that it’s essential to give brand identity to their products. These entrepreneurs are enriching their products with natural ingredients, packaging the age-old beauty principle of Ayurveda. These stars are giving awareness to towards the use of natural Indian cosmetics and principles of Ayurveda.

So have your selection, and as the content conveys, avoid expensive, attractive artificial cosmetics.

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