In 2010, I wrote, “Probably the days are not too far when we can see a Barbie- Doll in the Shops dressed in an ethnic Indian Sari and Bindi.” Well, it happened. You can now buy Barbie Doll from Amazon in Indian attire, dress, Bridal looks, Home Maker look, and more.
Buy Barbie Doll in Indian Attire (Hamleys)
The announcement of this was made by UK’s famous Toy Brand “Hamleys, “ which is now in the Indian market as per their Business expansion plan. Hamley’s tied up with Reliance Retail for the Indian Market to showcase their product within the affordability of all segments of Indian customers
According to Mr. Gudjon Renisson, CEO, Hamleys, they were developing and customizing products targetting Indians and especially suitable and affordable to all Indians. He also added that they are planning to put some elements according to Indian taste. Probably world-renowned Barbie-doll will be presented with an Indian attire to add on local variant.
According to Mr. Gudjon, the Hamleys store will provide a different experience to Indian customers as the entire family can come over there. They will get to enjoy a live demonstration of Toys, theatrical performances and various themes that will be created besides just selling toys like other traditional shops.
All this finally happened, and Hamley’s first retail store opened in the Phoenix Mall in Mumbai. Mumbai store is around 21,000 square feet, with an investment of Rs 6 crore. There is one at Ambience Mall, Vasant Kunj, and at many more places. If you can’t visit the store, you can always buy them online from Amazon. There is a range of toys available, and I am sure you will find one of your likings.
Let us know if you been to any of them and how your experience was.