Hangers, the one which we used to hang our clothes in the Almira. Generally they are just piece of wire moulded to take care of the clothes and keep them in shape but Peter saw it differently and gave birth to Advertisements into the Hangers which were even eco-friendly.
The ad space of the hangers are sold to premium brands and water based ink is used to design the advertisement so that it can be recycled later. They are then distributed free to laundries and dry cleaning service in premium areas of Mumbai like Bandra and Colaba which means the advertisements get into any house without much of cost.
How does it work ?
The company is based on Mumbai and can be contacted at their official website or directly using their contact page.