According to this official document from TRAI, Free SMS in any form will be limited to 200 per day and no more. Now if you are wondering why, blame those numbers which were sending you unnecessary SMS of filled with spam messages, job offers, free PAN service, credit card offers and so on. Find out why TRAI has put a limit on Free SMS.
Why TRAI limited free SMS to 200 per day per SIM?
Yes you got it right, the telemarketers who misused the SMS pack from the operators.
The Authority is also aware that unsolicited commercial communications can be/are being sent by unregistered 52 telemarketers. Such messages can be sent by any person and they are essentially in the category of P2P communications. However, in order to curb such messages, the Authority has decided that no Access Providers shall provide any SMS packages in any form (through voucher, student pack, seasonal pack, etc) permitting sending of more than 100 SMS per day per SIM except on blackout days or days specially notified by TRAI.
Any such package already in use shall be withdrawn w.e.f 31.12.2010. Provisions have also been made to disconnect the telecom resources after giving notice if it is found that telemarketing activities are being done from the unregistered telemarketer.
This is documented in Page 51, 52 —Point 18. If you remember TRAI did roll out tough regulation for Telemarketers in December.
Overall this is a good step to restrict to an extent but it will be still tough for a customer as there is no place where they can call and register a complaint. A telemarketer will have more than 3-4 SIM on an average. The cost of SMS packs is peanuts to them. TRAI will have to figure out more ways to curb them.
Another segment that will be affected by this is students. They are the major buyers of SMS packs as it is the only thing that works even without the Internet. It will directly impact the operators who are making a lot of money for charging high on SMS.
In the age of the internet, SMS is used less. However it is still a powerful tool as most of the Banks, OTP and transaction details arrive via SMS. No wonder it is still a popular tool of the telemarketers.